10years of planting
About GreenRoots
GreenRoots began in 2016 with a village nursery and a thousand native seedlings. Today local teams in 38 villages across 4 countries grow, plant and protect trees, and are paid fairly to do it.
We are a small team in London and Nairobi. We work with local partners, publish our results every year and send 92% of every donation to projects.
Local teams choose the species, plant the trees and look after them for years.
We publish survival rates every season, the good news and the bad.
We pay for care after planting, because a tree only counts once it survives.
Our team
A small team in London and Nairobi, working with local partners.
Co-founder & CEO
Ex-product lead at two scale-ups. Obsessed with calm software.
Co-founder & CTO
Builds fast, boring, reliable systems. Coffee-powered.
Head of Design
Designs for clarity first. Previously at a design studio in Dublin.
Lead Engineer
Performance nerd who makes every click feel instant.