Hi, I’m Alex 👋
Product designer and front-end developer with 8 years of experience helping startups launch fast, accessible and beautiful products.
Case studies
Two recent projects with the numbers that mattered to the client.
Six weeks of research, prototypes and tests to make a notes app’s first ten minutes clearer.
Alex asked better questions than anyone else we had worked with.
A new structure, clearer pricing and a lighter page for a design school’s main course.
More projects
Drag or scroll through a few more projects. Each one links to the full story.
Website
Design Academy
A clearer structure and pricing for a design school.
Product design
Fieldnote
Onboarding that cut drop-off by a third.
Website
Casa Nova
A calm, photo-first site for a small estate agent.
Product
Slotwise
A booking flow that fits on one screen.
Brand
Brasa
Identity and menu design for a wood-fired restaurant.
Kind words
Thousands of teams plan and ship with us every day. Here is what a few of them say.
Our launch checklist used to live in five places. Now it lives in one, and we haven’t missed a step since.
Priya Raman
Product Marketing, Orbit
The best onboarding I’ve seen. Our whole team was productive on day one without a single training session.
Marcus Webb
COO, Fernhill
Reports that used to take me Friday afternoon now build themselves. I got my Fridays back.
Lena Fischer
Project Lead, Alder & Co
It scales with us. Twelve people last year, ninety this year, and it still feels fast and simple.
Tom Alvarez
VP Engineering, Quill
Clients can follow progress with a view-only link. Fewer status emails, happier clients.
Grace Kim
Agency Owner, Studio Kim