Writing
Case studies and things I have learned along the way.
The research, the sketches and the results behind a flow that cut drop-off by a third.
A format that keeps feedback specific, kind and useful for the person presenting.
Tokens, naming and documentation: the unglamorous parts that decide whether a system gets used.
Pricing, boundaries and finding the right clients, written for anyone thinking about going solo.
Turning a wall of numbers into three clear questions, and how the team measured the change.
Why my first hour on a project is always paper, and how it saves days later.