The journal
Notes from the studio
How we think about brands, products and the work in between.
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Why most rebrands fail in the first year
A new logo is the easy part. What the teams that get it right do before, during and after the launch.
Priya Nair -
Designing for the first ten seconds
What a visitor needs to see, understand and feel before they decide to stay, and how to test it.
Tom Hale -
The one-page brief that saves a month
A short template we ask every client to fill in, and the conversations it starts.
Priya Nair -
Motion that explains, not decorates
Three rules for animation in product design, with examples from recent projects.
Lena Park -
What we learned from 50 workshops
Patterns from fifty brand workshops, and the questions that always unlock the room.
Tom Hale -
Choosing a typeface without regret
A practical way to shortlist, test and commit to the typeface your brand will wear for years.
Lena Park
