This or That Poll — Free Stories Social Post Template
Stories · v1.0.0 · Updated 2026-10-16 · Instagram, Facebook & X · HTML + CSS
What's included
Features
About this template
This or That Poll — Free Instagram Story Poll Template
This or That Poll is a free Story-first engagement template for Instagram and Facebook Stories. A "Settle this" kicker sits at the top, a big question fills the middle, two answer cards sit underneath with a round "VS" badge between them, and a "Vote in the poll ↓" prompt points to Instagram's poll sticker.
Designed for Story stickers
Instagram's poll sticker does the voting. This design gives it a stage. At 1080×1920 the two answer cards stack vertically with plenty of space, and the layout keeps text out of the top 250 px and bottom 340 px, where Instagram puts its header and reply bar. Place the poll sticker below the prompt.
Two clear choices
The cards are large rounded blocks: option A is translucent with a white outline, and option B is filled with the pink accent, so the two choices look distinct at a glance. The "VS" badge sits exactly between them, centred with CSS transforms.
Works in the feed too
On portrait, square and landscape sizes the answer cards sit side by side, so you can post the same question to the feed and ask for answers in the comments.
Questions that get answers
The best polls are quick and a little divisive: "Tabs or spaces?", "Coffee or tea?", "Dark mode or light mode?". Highlight the key word in the question with *asterisks*. Long questions shrink to fit.
For a Story that drives clicks instead of votes, use New Post Link in Bio.
Extend with AI
Take This Post Further With AI
Use an AI assistant to brainstorm "this or that" questions for your niche, schedule a week of poll Stories, or extend the template with a third option.
Prompt to recreate it
Copy this into your AI assistant of choice to build the effect from scratch, or as a jumping-off point for your own variant:
Build a 1080×1920 Instagram Story "this or that" poll graphic in HTML and CSS.
- Vertical gradient from navy to bright blue. Keep content out of the top 250 px and bottom 340 px.
- Uppercase pink kicker, then a big centred question (Poppins 800).
- Two large rounded answer cards stacked vertically (one translucent with a white outline, one filled pink) with a round "VS" badge absolutely centred between them.
- A prompt line ("Vote in the poll ↓") at the bottom.
- On feed sizes, place the cards side by side. Use --u (1% of the shorter side).Want to tighten it up first? Run this prompt through the AI Prompt Studio to score it across 8 quality dimensions, catch anti-patterns, and tune the wording for Claude, ChatGPT, or Gemini before you paste it in.
Why use it
Why Use the This or That Poll Template
How it’s different
How It’s Different From Canva-Style Templates
Step by step
How to Use
- 1Pick the sizeChoose Portrait 4:5 (the Instagram feed default), Square, Story / Reel, Landscape 16:9 for X, a 1200×627 LinkedIn image or a 1000×1500 Pinterest pin. This or That Poll opens at 1080×1920.
- 2Edit the textClick any text in the preview, or use the fields on the left (kicker, question, option a, option b and more). Wrap words in *asterisks* to colour them.
- 3Add your imagesClick a photo area in the preview or use Images to upload your logo. Images stay in your browser.
- 4Match your brandApply your saved brand kit or one of 12 palettes, set exact colours, and choose heading and body fonts from any Google Font or your own uploaded font.
- 5Preview it in the feedSwitch the preview to Instagram, Story, X or LinkedIn to see the post with your name, handle and caption, and fix anything the quality checks flag.
- 6Download, save or bulk createDownload PNG, JPG or PDF, every size as a ZIP, or copy the HTML. Save it to My designs to reuse later, or turn a CSV into dozens of posts with Bulk create.
Real-world uses
Common Use Cases
Got questions?
Frequently Asked Questions
Open the template (it opens at the 1080×1920 Story size), write your question and two options, download the image, add it to your Story, and place Instagram's poll sticker below the prompt.
No. Images can't include interactive stickers. Add Instagram's or Facebook's own poll sticker on top of the image when you post the Story.
Yes. Switch to the portrait or square size and the answer cards sit side by side. Ask people to vote in the comments.
The design is built for two choices. For more options, use Instagram's quiz sticker on a plain question post.
Portrait post 1080×1350 (4:5): Instagram feed (recommended), Facebook and LinkedIn feeds, X portrait. Square post 1080×1080 (1:1): Instagram, Facebook, LinkedIn and X feeds. Story / Reel 1080×1920 (9:16): Instagram and Facebook Stories, Reel covers. Landscape post 1600×900 (16:9): X feed image, Facebook landscape. LinkedIn image 1200×627 (1.91:1): LinkedIn shared image and link posts, Facebook link images. Pinterest pin 1000×1500 (2:3): Pinterest standard pin (the recommended 2:3 ratio). Switch sizes in the editor and the layout adapts, or click "All sizes (ZIP)" to download every size at once.
Press Play in the editor to watch the animation for free. Downloading it as an animated MP4 (or WebM) for Reels, Stories and WhatsApp Status is for Patreon supporters, who enter the supporter passcode once. PNG, JPG, PDF and HTML exports are free.
Yes, for Patreon supporters. Choose Export, then "Bulk create from CSV", and paste rows from a spreadsheet or upload a CSV whose column names match the This or That Poll fields. Every row becomes one post, and you download them all as a ZIP.
Yes. The preview switches between the plain design and mock-ups of an Instagram feed post, an Instagram Story, an X post and a LinkedIn post, using the name, handle and logo from your brand kit and the caption you type.
Yes. "Copy HTML" and "Download .html" give you one self-contained file: the markup, all the CSS and links to the Google Fonts it uses. "Fork to My Code" saves an editable copy in the UI Snippets editor. The file records the template name and version (v1.0.0).
Yes. It is free for personal and commercial posts, with no sign-up and no watermark. Everything runs in your browser and nothing you type or upload is sent to a server.