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Us vs. Them Comparison Hero — Free HTML CSS JS Snippet

Hero Framed as Us vs. Them · Heroes · Plain HTML & CSS · Live preview

CategoryHeroes
TagsCSS OnlyLanding PageCSS Grid

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Source Code

<section class="cvh-hero">
  <div class="cvh-inner">
    <span class="cvh-badge">The honest comparison</span>
    <h1 class="cvh-title">Everything your old tool made you tolerate — fixed.</h1>
    <p class="cvh-sub">We built Ledger because spreadsheets and legacy accounting software both stop working at 50 employees. Here's exactly what changes.</p>

    <div class="cvh-compare">
      <div class="cvh-col cvh-us">
        <div class="cvh-col-head"><span class="cvh-logo">Ledger</span></div>
        <ul>
          <li><span class="cvh-icon cvh-yes">✓</span>Live sync across every device</li>
          <li><span class="cvh-icon cvh-yes">✓</span>Setup in under 10 minutes</li>
          <li><span class="cvh-icon cvh-yes">✓</span>Flat pricing, no per-seat fees</li>
          <li><span class="cvh-icon cvh-yes">✓</span>Real human support, same day</li>
          <li><span class="cvh-icon cvh-yes">✓</span>Exports to every format you need</li>
        </ul>
      </div>
      <div class="cvh-col cvh-them">
        <div class="cvh-col-head"><span class="cvh-logo cvh-logo-muted">Typical alternative</span></div>
        <ul>
          <li><span class="cvh-icon cvh-no">✕</span>Manual re-uploads to stay in sync</li>
          <li><span class="cvh-icon cvh-no">✕</span>Weeks of onboarding calls</li>
          <li><span class="cvh-icon cvh-no">✕</span>Pricing jumps with every hire</li>
          <li><span class="cvh-icon cvh-no">✕</span>Ticket queues measured in days</li>
          <li><span class="cvh-icon cvh-no">✕</span>Locked into one proprietary format</li>
        </ul>
      </div>
    </div>

    <div class="cvh-cta-row">
      <a href="#" class="cvh-btn-primary">Switch to Ledger</a>
      <a href="#" class="cvh-btn-secondary">See full comparison</a>
    </div>
  </div>
</section>

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What's included

Features

Comparison as the hero
The checklist sits directly under the headline instead of buried in a lower page section.
Two-column contrast grid
A 2px gap between columns reads as a dividing line without extra markup.
Tinted "us" column
A subtle gradient and colored logo label signal preference without bold claims.
Specific, verifiable claims
Each line names a concrete behavior, not an abstract quality.
Evergreen competitor framing
"Typical alternative" avoids naming a specific competitor by default.
Dual CTA row
A primary switch action paired with a link to a fuller comparison page.
Pure HTML and CSS
No JavaScript required — the whole hero is static markup.
Responsive stacking
Columns collapse to a single stack under 640px.

About this UI Snippet

Us vs. Them Comparison Hero — The Checklist Is the Hero, Not a Footnote

Screenshot of the Hero Framed as Us vs. Them snippet rendered live

Comparison content usually lives far down the page, in a table most visitors never scroll to. This snippet moves the comparison itself into the hero — a two-column "us / typical alternative" checklist sits directly under the headline, doing the persuasive work that a headline and screenshot alone can't. It's built entirely in HTML and CSS, no JavaScript required.

Why the comparison belongs above the fold

A visitor evaluating a switch already has a mental model of what's wrong with their current tool. Restating generic benefits ("fast," "easy," "powerful") doesn't engage with that model — a direct, specific comparison does. By putting five concrete contrasts (sync behavior, setup time, pricing structure, support speed, export flexibility) in the hero itself, the page answers "why should I switch" before asking for any commitment, which is a stronger opening than a generic value-prop headline followed by a screenshot.

The two-column contrast structure

.cvh-compare is a two-column grid with a 2px gap that reads as a dividing line between the columns. The left "us" column gets a subtle blue-tinted gradient background and a colored logo label; the right "typical alternative" column stays flat and its logo label is deliberately muted grey — a visual hierarchy that makes clear which side to prefer without needing bold claims. Each row pairs a small circular icon (green check or red X) with a specific, falsifiable statement — not "better," but "flat pricing, no per-seat fees."

Specificity over superlatives

Every line in both columns names a concrete behavior a prospect can verify themselves, rather than an abstract quality. "Live sync across every device" versus "manual re-uploads to stay in sync" is checkable; "we're better at syncing" is not. This specificity is what makes an us-vs-them comparison credible instead of feeling like marketing copy — replace these five points with your product's actual differentiators, written the same concrete way.

Framing without naming a competitor

The right column is labeled "Typical alternative" rather than a specific competitor's name, which keeps the comparison legally safe and evergreen (it doesn't need updating when a competitor changes their pricing) while still being unambiguous to anyone shopping in the category. If you do want to name a specific competitor, swap the label and keep the same structure — just make sure every claim you make about them is accurate and current.

Customizing it

Replace the five comparison points with your product's real differentiators — keep them specific and verifiable. Update the two CTAs: a primary "switch" action and a secondary link to a fuller comparison table elsewhere on the site for visitors who want more detail. Pair this hero with a pricing card section below for visitors who are already convinced and want to see numbers.

Step by step

How to Use

  1. 1
    Paste the HTML and CSSA dark hero renders with a headline and a two-column comparison checklist beneath it.
  2. 2
    Review the five comparison pointsEach row pairs a green check (your product) with a red X (the alternative) on a specific claim.
  3. 3
    Replace the claims with your ownKeep every point concrete and verifiable — avoid vague superlatives.
  4. 4
    Decide whether to name a competitorKeep "Typical alternative" for an evergreen comparison, or name a specific competitor if every claim is accurate.
  5. 5
    Wire the CTAsPoint the primary button at signup and the secondary link at a fuller comparison table page.
  6. 6
    Check the mobile stackBelow 640px the two columns stack vertically.

Real-world uses

Common Use Cases

Competitor switch campaigns
Lead a switch from X landing page with a two-column us versus typical alternative checklist directly under the headline.
SaaS category pages
Pair with a fuller comparison table lower down on a SaaS category page for visitors who want every detail.
Migration-focused pages
Add a pricing card beside the checklist, with a tinted us column signalling preference without shouting.
Category-defining products
Frame the product against the old way, using specific verifiable claims rather than abstract quality adjectives.
Sales enablement pages
Give a rep a shareable page making the case persuasively, and study a two-pixel grid gap that reads as a dividing line with no borders.
Related: Developer Hero with Typing Code Window
See the Developer Hero with Typing Code Window for a related heroes pattern worth pairing with this one.

Got questions?

Frequently Asked Questions

A visitor evaluating a switch already has a mental model of what's wrong with their current tool. Putting the comparison directly under the headline engages with that model immediately, rather than making the visitor scroll past generic value-prop copy to find the content that actually addresses their hesitation.

The default "Typical alternative" label keeps the comparison evergreen and legally safe — it doesn't need updating when a competitor changes pricing, and it's unambiguous to anyone shopping in the category. Naming a specific competitor is more direct but requires every claim to be accurate and kept current, and may need legal review depending on your market.

Specificity. "Live sync across every device" is a claim a prospect can verify themselves; "we're better at syncing" is not. Every point in both columns should name a concrete, checkable behavior — replace the placeholder claims with your product's real, specific differentiators written the same way.

Add more <li> elements to both .cvh-us and .cvh-them lists — keep the same number of items in each column so the rows stay visually aligned across the two sides. For a much longer list, consider linking to a dedicated comparison table page instead of growing the hero indefinitely.

Since there's no JavaScript, the conversion is a direct markup translation — map your comparison points array to two lists of items. Click JSX, Vue, or Angular in the export panel to download the converted component.