Holiday Gift Guide Email

Click any text to edit it right here · click an image or link to jump to its setting

  • Replace the placeholder links: Header link, Gift 1 link, Gift 2 link, Gift 3 link, Gift 4 link, Button link, X (Twitter), LinkedIn, Instagram, Unsubscribe link, Email preferences link.

Related Email Templates

2 in Holidays & Seasonal categoryView all →
Holiday Gift Guide Email template preview
Holidays & Seasonal

Holiday Gift Guide Email

Responsive · Dark mode
Holiday Greetings Email template preview
Holidays & Seasonal

Holiday Greetings Email

Responsive · Dark mode

Holiday Gift Guide Email — Free Responsive HTML Email Template

Holidays & Seasonal · v1.0.0 · Updated 2026-10-19 · Gmail, Outlook & Apple Mail · Dark mode

CategoryHolidays & Seasonal
Tagsgift guideholidaychristmasproduct gridecommercestoreseasonal
Updated October 16, 2026

What's included

Features

Festive hero image with a link to the gift guide
2×2 product grid with photos, tags, names and prices
Grid stacks to one column on phones
Shipping cut-off banner for "order by" dates
Bulletproof "Shop all gifts" button
Upload product photos or paste hosted image URLs
Social links in the footer
Warm holiday palette plus an editable dark palette
Unsubscribe link and postal address for CAN-SPAM
Plain-text version listing every gift and link

About this template

Holiday Gift Guide Email — Free Christmas Product Grid Template

Holiday Gift Guide Email template: A festive gift guide email for Christmas and the holiday season: a hero image, a warm headline, a 2×2 grid of gifts with photos, prices and "under $50" style tags, an order-by shipping cut-off banner, a shop-all button and social links.

Holiday Gift Guide Email is a free, responsive HTML template for showing off your best gifts during the holiday shopping season. Gift guides are among the most clicked emails of December, because shoppers actively want ideas, and a well-organised grid of products helps them choose quickly.

What's in the email

A festive hero image, a warm headline and intro, then a 2×2 grid of gifts, each with a photo, a short tag such as "Bestseller" or "Under $25", the product name and price, all linked to the product page. A shipping cut-off banner tells shoppers the last day to order for delivery before Christmas, followed by a "Shop all gifts" button and social links.

A product grid that holds together

Two-column layouts are where many email templates break. This grid is built with nested tables, so it stays aligned in Outlook on Windows and Gmail, and it stacks into one column on phones so photos stay large and easy to tap. Images are real https links with alt text, so the product names and prices still show when images are off. A dark palette and a plain-text version are included.

Make it yours

Upload your own product photos or paste the image URLs from your store, change the tags, prices and links, and swap the colours for your brand. Copy the HTML into Klaviyo, Mailchimp, Shopify Email or Omnisend. Pair it with the Holiday Greetings email for the end of the season and the Last Chance Sale template for shipping deadlines.

Why use it

Why Use the Holiday Gift Guide Email Template

🎁
Shoppers want ideas
In December people actively look for gift inspiration. A curated guide answers "what should I buy?" and sends them straight to product pages.
🗂
Easy to scan
Tags like "Under $25" and "For coffee lovers" let readers jump to the right gift for each person on their list in seconds.
📱
Built for phones
The grid stacks into one column on small screens, so product photos stay big and buttons stay easy to tap.

How it’s different

How It’s Different From Other Free Email Templates

</>
Real email HTML you own
Not a locked design inside a sending platform. Copy production-ready HTML, download a .html file or fork it into My Code, and use it with any email service or your own code.
⚙
Coded for real inboxes
Tables, inline styles, Outlook conditional comments, a VML button and Outlook font fixes. Many free templates only look right in a browser.
◐
Dark mode built in
Separate, editable light and dark palettes, with a dark preview, instead of leaving dark mode to each email client.
✓
Checks before you send
Warnings for Gmail clipping, missing alt text, placeholder links, images that aren't hosted online, and a missing unsubscribe link or postal address.
Plain-text version included
A matching plain-text version is generated as you edit, ready for multipart emails and the clients and filters that read text.
◍
Free and private
No account, no watermark and no limits. Everything runs in your browser, and your edits are saved locally for next time.

Step by step

How to Use

  1. 1
    Pick your email platformChoose Mailchimp, Klaviyo, HubSpot or Brevo under Merge tags so first names and unsubscribe links export in its syntax, or keep plain {{first_name}} tokens.
  2. 2
    Edit the contentFill in the hero image, message & button, gifts, shipping cut-off and social links, or click any text in the preview to jump to its field. Switch the hero image, shipping cut-off and social links on or off.
  3. 3
    Add your brandUpload or paste your logo and images, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
  4. 4
    Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
  5. 5
    Export or forkCopy the HTML into Mailchimp, Klaviyo, HubSpot, Brevo or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.

Real-world uses

Common Use Cases

🎄
Christmas gift guide
Send in late November or early December with your four best gifts, a "Bestseller" tag on the top product and the shipping cut-off date for delivery before Christmas.
💲
Gifts by budget
Send a series of guides such as "Gifts under $25" and "Gifts under $50", using the tags for price bands and linking the button to a filtered collection page.
👥
Gifts by recipient
Create versions for "For her", "For him", "For the host" or "For coffee lovers", each with four hand-picked products and a matching collection link.
💝
Valentine's and Mother's Day
Reuse the layout after the holidays by changing the hero, colours and products for Valentine's Day, Mother's Day or Father's Day gift guides.

Got questions?

Frequently Asked Questions

Many stores send the first gift guide in mid to late November, around Black Friday, and follow up in early December. Always include your shipping cut-off date, because it creates urgency and reduces "will it arrive in time?" questions.

Square images of at least 480 × 480 px look sharp on retina screens; they are shown at about 244 px wide. Keep each file small, under about 100 KB, so the email loads quickly. You can upload photos here and the tool resizes them.

Yes. The grid uses nested tables and fixed widths instead of CSS grid or flexbox, which Outlook ignores. On phones a media query stacks the products into one column.

Use Extra sections to add images and text below the grid, or fork the template to My Code and repeat the grid row for as many products as you like.

Yes. It promotes products, so it is commercial email under US CAN-SPAM and needs a working unsubscribe link and your postal address. Both are already in the footer.

It saves an editable copy of your Holiday Gift Guide Email in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.

Yes. It is free for personal and commercial email, with no sign-up and no watermark. Everything runs in your browser, and your edits are saved locally.