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Responsive · Dark modeBack in Stock Email — Patreon Responsive HTML Email Template
E-commerce · v1.0.0 · Updated 2026-10-20 · Gmail, Outlook & Apple Mail · Dark mode
Back in Stock Email is a Patreon supporter template. Preview it and edit everything for free. Exporting it (HTML, ZIP and the other formats) and forking it to My Code need the supporter passcode, posted for patrons on Patreon. Supporters ($5 a month) also get a site with no ads.
Get the passcode on Patreon →What's included
Features
About this template
Back in Stock Email — Free Restock Notification Email Template
Back in Stock Email is a free, responsive HTML template for telling waitlist shoppers that a sold-out product is available again. Back-in-stock alerts go to people who have already said they want the item, which is why they convert so well: the shopper only needs to click and buy.
What's in the email
A "You asked, it's back" label and a personal headline, a short intro, then a product card with a "Back in stock" badge, a large product photo, the product name, variant and price, and an optional low-stock line such as "only a few left in this color". A big "Shop now" button links straight to the product page, and a closing note explains that stock goes to whoever checks out first.
Honest urgency that works
Restocked items often sell out again quickly, so a truthful low-stock line gives shoppers a real reason to act now. Keep it accurate: if stock isn't limited, leave the line empty and it disappears. The product photo links to the product page too, so every part of the card is clickable.
Works with your store
Copy the HTML into Klaviyo, Shopify Email, Omnisend, Mailchimp or a back-in-stock app such as Back in Stock or Notify Me, and replace the sample product with your platform's product variables. It's built with tables and inline styles, with an Outlook-safe button, a dark palette and a plain-text version. Because it's a promotional email, the footer includes an unsubscribe link and postal address. For carts left behind, use the Abandoned Cart template.
Extend with AI
Take This Email Further With AI
Give this prompt to an AI assistant to write your own version of the Back in Stock Email email: draft ten subject lines and preheaders, adapt the copy for a customer segment, translate it, convert it to MJML or React Email, or write the plain-text version. Then paste the result back into the editor above to check it in desktop, mobile and dark mode.
Prompt to recreate it
Copy this into your AI assistant of choice to build the effect from scratch, or as a jumping-off point for your own variant:
Create a responsive HTML email: “Back in Stock Email”, an e-commerce email.
Purpose: A restock alert for shoppers who joined a waitlist: a "Back in stock" badge, the product photo, name, variant and price, an honest low-stock line, a big "Shop now" button and a note that the alert was sent because they asked for it.
Inbox text:
- Subject line: “It’s back! Studio Wireless Headphones are in stock”
- Preheader (hidden preview text): “You asked us to let you know. They sold out fast last time, so grab yours while they last.”
Content, top to bottom:
- Message & button
- Product
Headline: “Good news, {{first_name}}: it’s back in stock”. Main button: “Shop now”.
Show products with an image, name and price in a grid that stacks on mobile, and make the button the most visible element.
Build it like a professional email developer:
- Table-based layout, 600px wide on desktop and fluid on mobile (width 100%, max-width 600px).
- Inline CSS on every element, with one small style block only for media queries and dark mode (prefers-color-scheme).
- A bulletproof, Outlook-safe call-to-action button (padded table cell with a VML fallback), never an image.
- Colours: brand and button #6d28d9, button text #ffffff, page background #eef0f7. Web-safe font stack with a fallback after the brand font.
- Every image has alt text and explicit width and height. Use PNG icons, never SVG, because Gmail and Outlook drop them.
- Hidden preheader text, a plain-text version, and a legal footer with the postal address, the reason the person is receiving it and a working unsubscribe link.
Finish with a short checklist of what to test in Gmail, Outlook for Windows, Apple Mail, mobile and dark mode.Want to tighten it up first? Run this prompt through the AI Prompt Studio to score it across 8 quality dimensions, catch anti-patterns, and tune the wording for Claude, ChatGPT, or Gemini before you paste it in.
Why use it
Why Use the Back in Stock Email Template
How it’s different
How It’s Different From Other Free Email Templates
Step by step
How to Use
- 1Pick your email platformChoose Mailchimp, Klaviyo, HubSpot or Brevo under Merge tags so first names and unsubscribe links export in its syntax, or keep plain {{first_name}} tokens.
- 2Edit the contentFill in the message & button and product, or click any text in the preview to jump to its field.
- 3Add your brandUpload or paste your logo and images, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
- 4Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
- 5Export or forkCopy the HTML into Shopify, Klaviyo, Omnisend, Postmark or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.
Real-world uses
Common Use Cases
Promote it
Social Post Templates to Match the Back in Stock Email Email
An email works harder with a post behind it. Announce the back in stock email campaign on social media with matching free templates in the same editor: Product Spotlight. Use the same brand colours and fonts, export the post as an image at the right size for each network, and link to the same offer or page.
Got questions?
Frequently Asked Questions
An automated email sent to shoppers who asked to be notified when a sold-out product becomes available again. Because they already want the item, these emails usually convert far better than regular campaigns.
Use Klaviyo's back-in-stock flow or a Shopify app that collects waitlist sign-ups. Copy this template's HTML into the flow's custom HTML email and replace the product name, image, price and link with the platform's variables.
If stock is limited, some stores send in batches so the first group can buy before everyone else, which avoids people clicking through to an item that sold out again.
Yes. It promotes a product, so it is commercial email under US CAN-SPAM and needs an unsubscribe link and postal address. Both are in the footer.
The template features one product, which works best for a single restock. For several, use Extra sections to add images and buttons, or fork it to My Code and repeat the product card.
It saves an editable copy of your Back in Stock Email in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.
It is a Patreon template. Anyone can preview and edit it for free. Exporting and forking it are for Patreon supporters ($5 a month), who enter the supporter passcode once; designs you make with it can then be used in personal and commercial work. Everything runs in your browser, and your edits are saved locally.