At minimum: an order confirmation, a shipping confirmation and an abandoned cart reminder. A review request after delivery and a welcome email for new subscribers are the next most valuable. Together they cover the full purchase journey.

For order and shipping emails, go to Settings, then Notifications in Shopify admin, open the notification, replace the code with this HTML and swap the sample values for Shopify's Liquid variables. For abandoned cart and review emails, use Shopify Email, Klaviyo or another app with custom HTML.

Order and shipping confirmations are transactional and don't need one. Abandoned cart and review request emails promote a purchase or your store, so they are treated as marketing and include an unsubscribe link and postal address.

Yes. Export the HTML and paste it into your store or email platform's custom HTML editor, then replace the placeholders for name, items, totals and tracking with that platform's order variables. The layout uses tables and inline styles, so it holds up in the major email clients.

Many stores send the first reminder within an hour or so, a second after about a day and an optional last one after two to three days. Test the timing with your own audience, and stop the sequence once the customer completes the order.

Abandoned Cart Email: A cart recovery email for online stores: a friendly "you left something behind" headline, up to three cart items with photos and prices, a bold return-to-cart button, an optional discount code, free-shipping and returns reassurance and a help line. Back in Stock Email: A restock alert for shoppers who joined a waitlist: a "Back in stock" badge, the product photo, name, variant and price, an honest low-stock line, a big "Shop now" button and a note that the alert was sent because they asked for it. Order Confirmation Email: An ecommerce order confirmation email: a thank-you headline, order number and date, up to three line items with quantity and price, subtotal, shipping, tax and total, the shipping address, an estimated delivery date and an Outlook-safe "View order" button. Order Cancellation Email: A clear "your order has been cancelled" email for stores: a cancelled stamp with the order number, who cancelled it and why (customer request, out of stock, payment or address problem), the cancelled items with prices struck through, a refund summary with the amount, card and how long it takes, a "Shop again" button and a support line. Shipping Confirmation Email: An "your order has shipped" email for online stores: a four-step delivery progress bar (ordered, shipped, out for delivery, delivered), carrier, tracking number and estimated delivery, a "Track your package" button, the items in the parcel and the shipping address. Shipping Delay Email: An honest "your order is running late" email that keeps the customer’s trust: the original delivery estimate struck through beside the new one, a plain reason for the delay, three clear choices (keep waiting, swap the item, or cancel for a full refund), an optional apology discount code and a direct line to a real person. Order Delivered Email: The email that closes the delivery loop: a completed four-step tracking bar, when and where the parcel was left ("front porch, by the bench"), each item with its photo and a "Write a review" link, a report-a-problem box for missing or damaged parcels, and short care or getting-started tips. Refund Confirmation Email: A clear refund confirmation for stores and subscriptions: a green "refund processed" check badge, the amount refunded in large type, the order and refund reference, the card it is going back to, how long it takes to arrive, the items returned and a support line. Review Request Email: A post-purchase review request: the product photo and name, a friendly "how are you liking it?" headline, a row of five clickable stars that each open your review page with that rating, a "Write a review" button, an optional thank-you discount and a note on how reviews help.

Yes. They use nested tables, inline styles, a 600 px container with Outlook conditional comments, a VML "bulletproof" button for Outlook on Windows, and an Arial override so Outlook doesn't fall back to Times New Roman. Each includes a dark palette and a plain-text version.

Yes, for most of them. Templates without a badge are free for personal and commercial email, with no account and no watermark. Templates with a Patreon badge can be previewed and edited by anyone; exporting them needs the supporter passcode. Everything runs in your browser.