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Welcome & Onboarding Email Templates

1 free welcome & onboarding email template. Welcome emails and onboarding steps that turn sign-ups into active users. Responsive, Outlook-safe and dark mode ready: edit in your browser, then copy the HTML, download a ZIP or fork it into My Code.

Welcome & Onboarding Email Templates

1 template · Gmail, Outlook & Apple Mail · Dark mode · Copy HTML

Updated October 16, 2026

About these templates

Welcome & Onboarding Email Templates

The first emails a new user gets decide whether they come back. A welcome email is opened far more often than a typical campaign, which makes it the best moment to say thank you, set expectations and point people to the one action that gets them started. Onboarding emails then keep that momentum going over the first days and weeks.

These templates follow the structure that onboarding teams use: a warm headline, a short intro, one clear call to action, a few numbered first steps and a personal note, with your logo, colours and fonts. Every one is built with tables and inline styles, so it holds up in Gmail, Outlook and Apple Mail, and each ships with a dark palette and a plain-text version.

Welcome Email: A responsive SaaS welcome email: logo header, hero image, headline, intro, an Outlook-safe call-to-action button, three numbered getting-started steps, a personal note from the founder, social links and a CAN-SPAM-ready footer, with dark mode built in.

Real-world uses

Best Uses for Welcome & Onboarding Email Templates

🚀
SaaS sign-up welcome (Welcome Email)
Greet new users by name, link to their dashboard, and list the three actions that predict a user who stays, such as creating a project and inviting the team.
🛍
Online store welcome (Welcome Email)
Welcome new customers or subscribers, use the button for a first-order discount, and turn the steps into "shop the bestsellers", "join rewards" and "follow us".
📰
Newsletter subscription confirmation (Welcome Email)
Thank new subscribers, tell them what they will get and how often, and use the founder note to set a personal tone from the first email.

How it’s different

How These Email Templates Are Different

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Real email HTML you own
Not a locked design inside a sending platform. Copy production-ready HTML, download a .html file or fork it into My Code, and use it with any email service or your own code.
⚙
Coded for real inboxes
Tables, inline styles, Outlook conditional comments, a VML button and Outlook font fixes. Many free templates only look right in a browser.
◐
Dark mode built in
Separate, editable light and dark palettes, with a dark preview, instead of leaving dark mode to each email client.
✓
Checks before you send
Warnings for Gmail clipping, missing alt text, placeholder links, images that aren't hosted online, and a missing unsubscribe link or postal address.
Plain-text version included
A matching plain-text version is generated as you edit, ready for multipart emails and the clients and filters that read text.
◍
Free and private
No account, no watermark and no limits. Everything runs in your browser, and your edits are saved locally for next time.

Step by step

How to Use

  1. 1
    Pick a templateOpen one of the welcome & onboarding templates above. Your edits are saved in your browser as you go.
  2. 2
    Write the emailFill in the sender name, subject, preheader and content, or click any text in the preview to jump to its field. Switch sections on or off.
  3. 3
    Add your brandUpload or paste your logo and images, set the brand colour and the light and dark palettes, choose fonts, or apply your saved brand kit.
  4. 4
    Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag.
  5. 5
    ExportCopy the HTML into your email service, download a ZIP with images, copy the plain-text version, or fork it into My Code.

Got questions?

Frequently Asked Questions

A thank-you, one clear next step as a button, a short list of what to do first, a way to get help, and the legal footer. Keep it short: the goal is to get people back into your product, not to tell them everything at once.

Immediately after sign-up, triggered by your app or email platform. People are most engaged in the first minutes, and a delay makes the email feel disconnected from what they just did.

Usually marketing, since it promotes your product, so it should include an unsubscribe link and your postal address. A pure account-confirmation email with no promotion is transactional; use the Verify Email template for that.

Welcome Email: A responsive SaaS welcome email: logo header, hero image, headline, intro, an Outlook-safe call-to-action button, three numbered getting-started steps, a personal note from the founder, social links and a CAN-SPAM-ready footer, with dark mode built in.

Yes. They use nested tables, inline styles, a 600 px container with Outlook conditional comments, a VML "bulletproof" button for Outlook on Windows, and an Arial override so Outlook doesn't fall back to Times New Roman. Each includes a dark palette and a plain-text version.

Yes. Every template is free for personal and commercial email, with no account and no watermark. Everything runs in your browser and your edits are saved locally.