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Responsive · Dark modeRe-engagement Email (We Miss You) — Patreon Responsive HTML Email Template
Onboarding & Lifecycle · v1.0.0 · Updated 2026-10-20 · Gmail, Outlook & Apple Mail · Dark mode
Re-engagement Email (We Miss You) is a Patreon supporter template. Preview it and edit everything for free. Exporting it (HTML, ZIP and the other formats) and forking it to My Code need the supporter passcode, posted for patrons on Patreon. Supporters ($5 a month) also get a site with no ads.
Get the passcode on Patreon →What's included
Features
About this template
Re-engagement Email — Free "We Miss You" Win-Back Email Template
Re-engagement Email (We Miss You) is a free, responsive HTML template for winning back inactive customers and subscribers. It combines the three things that make win-back emails work: a warm "We miss you" headline, a short list of what's new since their last visit, and a reason to return now, here a comeback discount code. One clear button brings them back.
Honest list hygiene built in
Re-engagement emails do two jobs: they win some people back, and they find the people who will never return. Sending to inactive addresses hurts your sender reputation and deliverability with Gmail and Yahoo, so the template ends with an honest "stay or go" section: people can click "Yes, keep me subscribed", and you can stop emailing anyone who doesn't. That keeps your list healthy and your open rates honest.
What's new, not just "come back"
A plain "we miss you" rarely works on its own. Three short items with icons show what has changed (new features, new products, new content), which gives lapsed users a genuine reason to look again. The optional comeback code in a dashed box adds a time-limited incentive for customers who need a nudge.
Ready for your email platform
Built with tables and inline styles, an Outlook-safe button, a dark palette and a plain-text version. Copy it into Klaviyo, Mailchimp, HubSpot, Customer.io or Braze and trigger it for people who haven't opened, clicked, logged in or bought in 60 to 180 days, depending on your business. It's marketing email, so the footer has an unsubscribe link and postal address. For subscribers who stay, follow up with your Newsletter or a Product Update.
Extend with AI
Take This Email Further With AI
Give this prompt to an AI assistant to write your own version of the Re-engagement Email (We Miss You) email: draft ten subject lines and preheaders, adapt the copy for a customer segment, translate it, convert it to MJML or React Email, or write the plain-text version. Then paste the result back into the editor above to check it in desktop, mobile and dark mode.
Prompt to recreate it
Copy this into your AI assistant of choice to build the effect from scratch, or as a jumping-off point for your own variant:
Create a responsive HTML email: “Re-engagement Email (We Miss You)”, an onboarding email.
Purpose: A win-back email for inactive customers and subscribers: a "We miss you" headline, three things that are new since their last visit, an optional comeback discount, one clear button, and an honest "stay or go" choice that keeps your list healthy.
Inbox text:
- Subject line: “We miss you, {{first_name}} (here’s 20% off to come back)”
- Preheader (hidden preview text): “A lot has changed since your last visit. Come take a look, with 20% off on us.”
Content, top to bottom:
- Message & button
- What’s new (leave a title empty to hide it)
- Comeback offer
- Stay or go
Headline: “We miss you, {{first_name}}”. Main button: “See what’s new”.
One primary action only, with short body text, so a new user knows exactly what to do next.
Build it like a professional email developer:
- Table-based layout, 600px wide on desktop and fluid on mobile (width 100%, max-width 600px).
- Inline CSS on every element, with one small style block only for media queries and dark mode (prefers-color-scheme).
- A bulletproof, Outlook-safe call-to-action button (padded table cell with a VML fallback), never an image.
- Colours: brand and button #db2777, button text #ffffff, page background #eef0f7. Web-safe font stack with a fallback after the brand font.
- Every image has alt text and explicit width and height. Use PNG icons, never SVG, because Gmail and Outlook drop them.
- Hidden preheader text, a plain-text version, and a legal footer with the postal address, the reason the person is receiving it and a working unsubscribe link.
Finish with a short checklist of what to test in Gmail, Outlook for Windows, Apple Mail, mobile and dark mode.Want to tighten it up first? Run this prompt through the AI Prompt Studio to score it across 8 quality dimensions, catch anti-patterns, and tune the wording for Claude, ChatGPT, or Gemini before you paste it in.
Why use it
Why Use the Re-engagement Email (We Miss You) Template
How it’s different
How It’s Different From Other Free Email Templates
Step by step
How to Use
- 1Pick your email platformChoose Mailchimp, Klaviyo, HubSpot or Brevo under Merge tags so first names and unsubscribe links export in its syntax, or keep plain {{first_name}} tokens.
- 2Edit the contentFill in the message & button, what’s new, comeback offer and stay or go, or click any text in the preview to jump to its field. Switch the comeback offer and stay or go on or off.
- 3Add your brandUpload or paste your logo, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
- 4Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
- 5Export or forkCopy the HTML into Mailchimp, Klaviyo, HubSpot, Brevo or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.
Real-world uses
Common Use Cases
Got questions?
Frequently Asked Questions
An email sent to customers or subscribers who have stopped opening, clicking, logging in or buying, aimed at winning them back or confirming they no longer want your emails. It is also called a win-back or "we miss you" email.
It depends on your buying cycle. Many SaaS products use 30 to 60 days without a login, stores 90 to 180 days without a purchase, and newsletters 90 days without an open. Send a short sequence of two or three emails, then remove people who do not respond.
A personal headline, what has changed since they left, an optional incentive, one clear button, and an easy way to stay subscribed or leave. This template includes all of them.
Usually yes. Continuing to email inactive addresses lowers your engagement rates and can hurt deliverability with Gmail and Yahoo. Removing or suppressing them keeps your sender reputation healthy.
Yes. It is a marketing email under US CAN-SPAM, so it needs a working unsubscribe link and your postal address. Both are already in the footer.
It saves an editable copy of your Re-engagement Email (We Miss You) in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.
It is a Patreon template. Anyone can preview and edit it for free. Exporting and forking it are for Patreon supporters ($5 a month), who enter the supporter passcode once; designs you make with it can then be used in personal and commercial work. Everything runs in your browser, and your edits are saved locally.