Re-engagement Email (We Miss You)

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Re-engagement Email (We Miss You) — Free Responsive HTML Email Template

Onboarding & Lifecycle · v1.0.0 · Updated 2026-10-20 · Gmail, Outlook & Apple Mail · Dark mode

CategoryOnboarding & Lifecycle
Tagsre engagementwin backwe miss youinactive usersretentionlist cleaninglifecycle
Updated October 16, 2026

What's included

Features

Warm "We miss you" headline with a first-name merge tag
Three "what's new" items with icons, titles and text
Optional comeback discount code in a dashed box
One centred, bulletproof call-to-action button
"Stay or go" section with a keep-me-subscribed link
Helps you clean inactive contacts from your list
Light and dark palettes, both editable
Unsubscribe link and postal address for CAN-SPAM
Plain-text version generated automatically
Show or hide the offer and the stay-or-go section

About this template

Re-engagement Email — Free "We Miss You" Win-Back Email Template

Re-engagement Email (We Miss You) template: A win-back email for inactive customers and subscribers: a "We miss you" headline, three things that are new since their last visit, an optional comeback discount, one clear button, and an honest "stay or go" choice that keeps your list healthy.

Re-engagement Email (We Miss You) is a free, responsive HTML template for winning back inactive customers and subscribers. It combines the three things that make win-back emails work: a warm "We miss you" headline, a short list of what's new since their last visit, and a reason to return now, here a comeback discount code. One clear button brings them back.

Honest list hygiene built in

Re-engagement emails do two jobs: they win some people back, and they find the people who will never return. Sending to inactive addresses hurts your sender reputation and deliverability with Gmail and Yahoo, so the template ends with an honest "stay or go" section: people can click "Yes, keep me subscribed", and you can stop emailing anyone who doesn't. That keeps your list healthy and your open rates honest.

What's new, not just "come back"

A plain "we miss you" rarely works on its own. Three short items with icons show what has changed (new features, new products, new content), which gives lapsed users a genuine reason to look again. The optional comeback code in a dashed box adds a time-limited incentive for customers who need a nudge.

Ready for your email platform

Built with tables and inline styles, an Outlook-safe button, a dark palette and a plain-text version. Copy it into Klaviyo, Mailchimp, HubSpot, Customer.io or Braze and trigger it for people who haven't opened, clicked, logged in or bought in 60 to 180 days, depending on your business. It's marketing email, so the footer has an unsubscribe link and postal address. For subscribers who stay, follow up with your Newsletter or a Product Update.

Why use it

Why Use the Re-engagement Email (We Miss You) Template

💌
Cheaper than finding new customers
Winning back someone who already knows you usually costs far less than acquiring a new customer, and a single email can do it.
🧹
Keeps your list healthy
The stay-or-go choice shows who still wants your emails, so you can remove inactive contacts and protect your deliverability.
✨
Gives a real reason to return
Showing what's new since their last visit works better than a plain "come back", and the optional code adds urgency.

How it’s different

How It’s Different From Other Free Email Templates

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Real email HTML you own
Not a locked design inside a sending platform. Copy production-ready HTML, download a .html file or fork it into My Code, and use it with any email service or your own code.
⚙
Coded for real inboxes
Tables, inline styles, Outlook conditional comments, a VML button and Outlook font fixes. Many free templates only look right in a browser.
◐
Dark mode built in
Separate, editable light and dark palettes, with a dark preview, instead of leaving dark mode to each email client.
✓
Checks before you send
Warnings for Gmail clipping, missing alt text, placeholder links, images that aren't hosted online, and a missing unsubscribe link or postal address.
Plain-text version included
A matching plain-text version is generated as you edit, ready for multipart emails and the clients and filters that read text.
◍
Free and private
No account, no watermark and no limits. Everything runs in your browser, and your edits are saved locally for next time.

Step by step

How to Use

  1. 1
    Pick your email platformChoose Mailchimp, Klaviyo, HubSpot or Brevo under Merge tags so first names and unsubscribe links export in its syntax, or keep plain {{first_name}} tokens.
  2. 2
    Edit the contentFill in the message & button, what’s new, comeback offer and stay or go, or click any text in the preview to jump to its field. Switch the comeback offer and stay or go on or off.
  3. 3
    Add your brandUpload or paste your logo, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
  4. 4
    Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
  5. 5
    Export or forkCopy the HTML into Mailchimp, Klaviyo, HubSpot, Brevo or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.

Real-world uses

Common Use Cases

😴
Inactive SaaS users
Send it to users who have not logged in for 60 days, listing the features shipped since they left and linking straight to the dashboard.
🛍
Lapsed shoppers
Win back customers who have not ordered in six months with new arrivals in the "what's new" list and a 20% comeback code valid for two weeks.
📭
Unengaged newsletter subscribers
Ask subscribers who have not opened in 90 days whether they still want your emails, and remove anyone who does not click "keep me subscribed".
🏋️
Memberships and subscriptions
Gyms, apps and clubs can invite cancelled or paused members back with what has improved and a free week or discounted first month.

Got questions?

Frequently Asked Questions

An email sent to customers or subscribers who have stopped opening, clicking, logging in or buying, aimed at winning them back or confirming they no longer want your emails. It is also called a win-back or "we miss you" email.

It depends on your buying cycle. Many SaaS products use 30 to 60 days without a login, stores 90 to 180 days without a purchase, and newsletters 90 days without an open. Send a short sequence of two or three emails, then remove people who do not respond.

A personal headline, what has changed since they left, an optional incentive, one clear button, and an easy way to stay subscribed or leave. This template includes all of them.

Usually yes. Continuing to email inactive addresses lowers your engagement rates and can hurt deliverability with Gmail and Yahoo. Removing or suppressing them keeps your sender reputation healthy.

Yes. It is a marketing email under US CAN-SPAM, so it needs a working unsubscribe link and your postal address. Both are already in the footer.

It saves an editable copy of your Re-engagement Email (We Miss You) in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.

Yes. It is free for personal and commercial email, with no sign-up and no watermark. Everything runs in your browser, and your edits are saved locally.