NPS Survey Email

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  • Replace the placeholder links: Header link, Survey link (the score is added at the end), Button link, Unsubscribe link, Email preferences link.

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NPS Survey Email — Free Responsive HTML Email Template

Onboarding & Lifecycle · v1.0.0 · Updated 2026-10-20 · Gmail, Outlook & Apple Mail · Dark mode

CategoryOnboarding & Lifecycle
Tagsnpscustomer feedbacksurveynet promoter scorecustomer satisfactionsaaslifecycle
Updated October 16, 2026

What's included

Features

Classic NPS question as the headline
Eleven one-click scores from 0 to 10
Score added to your survey link automatically
Subtle detractor, passive and promoter tints
"Not at all likely" and "Extremely likely" labels
Time estimate to boost response rates
Optional "Share detailed feedback" button
Signed thank-you note from a real person
Light and dark palettes, both editable
Plain-text version with a link for every score

About this template

NPS Survey Email — Free Net Promoter Score Feedback Email Template

NPS Survey Email template: A one-question Net Promoter Score (NPS) survey email: "How likely are you to recommend us to a friend?" with a row of eleven clickable 0–10 scores that each open your survey with the score filled in, "not likely" and "very likely" labels, a time estimate, a link for longer feedback and a thank-you note.

NPS Survey Email is a free, responsive HTML template for measuring Net Promoter Score (NPS) right inside the inbox. It asks the classic question, "How likely are you to recommend us to a friend or colleague?", with a row of eleven clickable scores from 0 to 10. One click records the answer, which is why one-question, in-email surveys get far more responses than a link to a long form.

One click from the inbox

Email can't run forms reliably, so each number is a normal link: the score is added to the end of your survey link, for example …&score=9, and your survey tool or landing page records it and can ask a follow-up question. Scores 0 to 6 have a light red tint, 7 and 8 amber and 9 and 10 green, a subtle nod to how NPS groups detractors, passives and promoters, with "Not at all likely" and "Extremely likely" labels under the ends of the scale.

How NPS works

Net Promoter Score is the percentage of promoters (9–10) minus the percentage of detractors (0–6), giving a number from −100 to 100. It's one of the most widely used customer loyalty metrics, and tracking it over time shows whether customer experience is improving. The optional "Share detailed feedback" button lets people who want to say more go straight to a longer form.

Works with your survey tool

Use it with Delighted, Typeform, SurveyMonkey, Hotjar, Qualtrics, Google Forms or your own endpoint, and send it from Customer.io, HubSpot, Intercom, Klaviyo or your own code. Built with tables and inline styles, an Outlook-safe button, a dark palette and a plain-text version that lists a link for each score. Send it after a customer has had time to experience your product, for example 30 to 90 days after sign-up, and use the Review Request template for product reviews.

Why use it

Why Use the NPS Survey Email Template

☝
Answer in one click
People can respond without leaving their inbox, which gets far more answers than asking them to open a long survey.
📈
Track loyalty over time
NPS is a widely used loyalty metric, so regular surveys show whether your product and service are getting better.
🔎
Find problems early
Low scores flag unhappy customers before they leave, and the reply-to note gives them an easy way to tell you why.

How it’s different

How It’s Different From Other Free Email Templates

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Real email HTML you own
Not a locked design inside a sending platform. Copy production-ready HTML, download a .html file or fork it into My Code, and use it with any email service or your own code.
⚙
Coded for real inboxes
Tables, inline styles, Outlook conditional comments, a VML button and Outlook font fixes. Many free templates only look right in a browser.
◐
Dark mode built in
Separate, editable light and dark palettes, with a dark preview, instead of leaving dark mode to each email client.
✓
Checks before you send
Warnings for Gmail clipping, missing alt text, placeholder links, images that aren't hosted online, and a missing unsubscribe link or postal address.
Plain-text version included
A matching plain-text version is generated as you edit, ready for multipart emails and the clients and filters that read text.
◍
Free and private
No account, no watermark and no limits. Everything runs in your browser, and your edits are saved locally for next time.

Step by step

How to Use

  1. 1
    Pick your email platformChoose Mailchimp, Klaviyo, HubSpot or Brevo under Merge tags so first names and unsubscribe links export in its syntax, or keep plain {{first_name}} tokens.
  2. 2
    Edit the contentFill in the question & message and score scale, or click any text in the preview to jump to its field.
  3. 3
    Add your brandUpload or paste your logo, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
  4. 4
    Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
  5. 5
    Export or forkCopy the HTML into Mailchimp, Klaviyo, HubSpot, Brevo or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.

Real-world uses

Common Use Cases

☁️
SaaS relationship NPS
Survey active users every quarter to track loyalty over time, linking the scores to your survey tool and following up personally with detractors.
📦
Post-purchase satisfaction
Ask customers how likely they are to recommend your store a week after delivery, then send promoters a review request or referral offer.
🎧
After a support conversation
Change the question to "How satisfied were you with our support?" and send it when a ticket closes to measure your support quality.
🎓
Courses, events and memberships
Survey attendees after a course or event to learn what to improve, with the detailed feedback button linking to a short form.

Got questions?

Frequently Asked Questions

An email that asks one question, how likely the customer is to recommend you on a scale of 0 to 10, so you can calculate your Net Promoter Score. The best NPS emails let people answer with one click from the inbox.

Subtract the percentage of detractors (scores 0 to 6) from the percentage of promoters (scores 9 and 10). Passives (7 and 8) count toward the total responses but not either group. The result ranges from −100 to 100.

Each number links to your survey link with the score added at the end, for example https://yoursite.com/survey?score=9. Your survey tool or landing page reads the score, records it and can ask an optional follow-up question.

After customers have had enough time to form an opinion, such as 30 to 90 days after sign-up or a week after delivery, and then every few months. Avoid surveying the same person too often.

It is safest to include one, especially if you survey customers regularly, so the footer has an unsubscribe link and your postal address.

It saves an editable copy of your NPS Survey Email in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.

Yes. It is free for personal and commercial email, with no sign-up and no watermark. Everything runs in your browser, and your edits are saved locally.