Brand kit

Set your logo, colours, fonts and handle once, then apply them to any template in one click.

Sender name

Subject line46 characters (aim for under 60)

Preheader (inbox preview text)90 characters (aim for 40 to 130)

Small label

Headline

Intro

Deadline line

Button text

Button link

Fine print

Image hosting

Image base URL (optional)Uploaded images are saved in this browser and packed into Download ZIP as an images folder. Once you host them, put their folder URL here and every export links to it.

Colours

Light mode

Accent / button

Button text

Page background

Card

Text

Muted text

Dark mode (Apple Mail, iOS Mail, Outlook.com)

Page background

Card

Text

Muted text

Fonts

Headings

Body text

Any Google Font works. Web fonts show in Apple Mail and iOS Mail; Gmail and Outlook use Arial, Georgia or Courier instead.

Black Friday Sale Email

Dark mode

Click any text to edit it right here · click an image or link to jump to its setting

Replace the placeholder links: Header link, Button link, Pick 1 link, Pick 2 link, Unsubscribe link, Email preferences link.

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Black Friday Sale Email — Free Responsive HTML Email Template

Marketing · v1.0.0 · Updated 2026-10-17 · Gmail, Outlook & Apple Mail · Dark mode

CategoryMarketing

Tagsblack fridaycyber mondaysalepromo codeecommercestore

Updated October 16, 2026

What's included

Features

Bold dark card with a yellow accent, the same in light and dark mode

Hero image with a ready-made "Black Friday 40% off" default

Large discount headline and short intro

Dashed promo-code box in monospace type, easy to read and copy

Deadline line and a big Outlook-safe "Shop the sale" button

Two product picks with struck-through regular price and sale price

Fine print section for offer terms

CAN-SPAM footer with unsubscribe link, preferences link and address

Show or hide the hero, code and product picks

Copy the HTML, download a .html or ZIP file, or fork it to My Code

About this template

Black Friday Sale Email — Free HTML Cyber Monday Template

Black Friday Sale Email template: A bold Black Friday / Cyber Monday promo email on a dark card: hero image, big discount headline, a dashed promo-code box, an "ends" deadline line, a shop button, two product picks with was/now prices, the fine print and a CAN-SPAM footer with unsubscribe.

Black Friday Sale Email is a free, responsive HTML promo email template for Black Friday, Cyber Monday, holiday sales and flash sales. It uses a bold black-and-yellow design: a hero image, a "40% off everything" headline, a dashed promo-code box, a deadline line, a big Shop the sale button, two product picks with crossed-out and sale prices, the fine print, and a CAN-SPAM footer with unsubscribe.

Built to stand out in a crowded inbox

Black Friday week is the busiest of the year for email. Inboxes fill with sale emails, so yours has to say the offer in a second. This template leads with the discount, repeats it in the code box and the hero image, and gives people a clear deadline (Black Friday 2026 is November 27 and Cyber Monday is November 30) so they act now instead of later.

Promo code people can copy

The code is set in large monospace type inside a dashed "coupon" border, so it's easy to read and copy. Turn the code section off for automatic discounts, or reuse the template for any sale by changing the eyebrow, headline and hero.

Product picks with was and now prices

Two product cards show the regular price struck through next to the sale price, with "Shop now" links. They sit side by side on desktop and stack on phones. Leave a pick name empty, or hide the section, if you'd rather send people straight to the sale page.

Dark by design, compliant by default

The card is dark in both light and dark mode, so it looks the same in Apple Mail, Gmail and Outlook.com, while the header and footer stay readable on the light page. The button is a VML "bulletproof" button for Outlook on Windows. Because this is marketing email, the footer includes an unsubscribe link, a preferences link and your postal address, as US CAN-SPAM and the Gmail and Yahoo sender rules require.

Edit everything in the browser, then paste the HTML into Klaviyo, Mailchimp, Shopify Email, Omnisend or Brevo, or fork it into My Code. Promoting the sale on social too? See the Holiday Sale social post template.

Why use it

Why Use the Black Friday Sale Email Template

⚡

Offer in one glance

The discount appears in the hero, the headline and the code box, so nobody has to read a paragraph to know what's on.

⏰

Urgency built in

A clear end date and time gives people a reason to buy now, one of the most effective parts of any sale email.

⚖

Ready to send

The unsubscribe link, preferences link and postal address that marketing email needs are already in the footer.

How it’s different

How It’s Different From Other Free Email Templates

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Real email HTML you own

Not a locked design inside a sending platform. Copy production-ready HTML, download a .html file or fork it into My Code, and use it with any email service or your own code.

⚙

Coded for real inboxes

Tables, inline styles, Outlook conditional comments, a VML button and Outlook font fixes. Many free templates only look right in a browser.

◐

Dark mode built in

Separate, editable light and dark palettes, with a dark preview, instead of leaving dark mode to each email client.

✓

Checks before you send

Warnings for Gmail clipping, missing alt text, placeholder links, images that aren't hosted online, and a missing unsubscribe link or postal address.

Plain-text version included

A matching plain-text version is generated as you edit, ready for multipart emails and the clients and filters that read text.

◍

Free and private

No account, no watermark and no limits. Everything runs in your browser, and your edits are saved locally for next time.

Step by step

How to Use

1
Set the inbox detailsWrite the sender name, subject line and preheader (the preview text shown next to the subject in the inbox). The character counts show when they get too long for phones.
2
Edit the contentFill in the hero image, offer & button, promo code and product picks, or click any text in the preview to jump to its field. Switch the hero image, promo code and product picks on or off.
3
Add your brandUpload or paste your logo and images, set the brand colour and the light and dark palettes, pick fonts, or apply your saved brand kit.
4
Preview and checkSwitch between desktop, mobile and dark mode, and fix anything the pre-send checks flag, such as placeholder links or missing alt text.
5
Export or forkCopy the HTML into Mailchimp, Klaviyo, HubSpot, Brevo or your own code, copy the plain-text version, download a ZIP with images, or fork it into My Code.

Real-world uses

Common Use Cases

🖤

Black Friday launch email

Announce the sale the morning it starts with your discount in the hero and headline, the promo code, and your two bestsellers as product picks.

💻

Cyber Monday last chance

Resend on November 30 with a "Last chance" eyebrow, a deadline of midnight tonight and a subject line that leads with the hours left.

🎁

Holiday gift guide sale

Change the headline to "Gifts they'll love, 30% off", swap the picks for top gifts under $50, and add the shipping cut-off date to the deadline line.

⚡

Flash sale or anniversary sale

Reuse the layout for any short sale by changing the eyebrow, colours and hero image, and keep the promo code box for tracking which email drove sales.

Got questions?

Frequently Asked Questions

Black Friday is November 27, 2026 and Cyber Monday is November 30. Many brands send a teaser the week before, a launch email on Thursday evening or Friday morning, a reminder over the weekend and a last-chance email on Cyber Monday.

Edit the template and open the HTML tab and click "Copy". In Klaviyo and Mailchimp create a custom HTML template and paste it; in Shopify Email use a custom HTML section. Replace the unsubscribe link with the platform's merge tag, such as {% unsubscribe %} in Klaviyo.

Yes. Change the card, accent and text colours under Colours, or apply your brand kit. Keep strong contrast between the text and the card, and check the button text against the accent colour.

Both. The hero image catches the eye, but many people have images turned off, so the headline and promo code are real text that always shows, and the hero has alt text.

Yes. Sale and promotional emails are commercial email, so US CAN-SPAM requires a working unsubscribe link and your postal address, and Gmail and Yahoo require one-click unsubscribe for bulk senders.

It saves an editable copy of your Black Friday Sale Email in My Code, the UI Snippets code editor: the email markup goes in the HTML panel and its CSS (mobile and dark-mode rules plus fonts) in the CSS panel, so you can keep refining the code and save your own versions.

Yes. It is free for personal and commercial email, with no sign-up and no watermark. Everything runs in your browser, and your edits are saved locally.